Misiyu Ltd.

Misiyu Ltd from South Harrow UK is a small, active company founded 19 years ago in 2005. It employs just one person and holds £162,837 in assets. With two directors and one owner, the company operates from a real address and regularly imports optical and medical tools and devices—23 months of import activity were recorded, with the last operation in January 2025. The company’s website, misiyu.com, positions itself as the exclusive UK distributor of Lunor and XIT Coppe Sid eyewear brands, alongside a broader selection of optical accessories.

The website’s focus on eyewear and accessories suggests a niche retail operation, with a clear emphasis on premium brands. The site’s clean design and focus on product photography indicate a deliberate effort to create a high-end shopping experience. It’s clear the company isn’s involved in e-commerce, but rather a distributor.

Financially, Misiyu Ltd shows a mixed picture. While cash reserves increased by 2.3% to £94,000, net assets increased by a significant 100% to £110,000. Creditors decreased by 33%, suggesting improved debt management, but bank borrowings also fell by 33% to £20,000. Trade debtors increased to £11,000, which could indicate a shift towards offering credit terms to customers. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increase in trade debtors needs to be monitored. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, Misiyu Ltd appears to be holding its own, but the increase in debtors could be a cause for concern. The company’s focus on premium eyewear brands and its lean operation suggest a strategy of niche specialization—but sustaining growth in a competitive market will be key.

Registered in England/Wales under the registration number 05473617, with a registered address at HA2 0DU, England, South Harrow, Pentax House, C/O Saashiv & Co, South Hill Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.