Magielog Limited

Magielog Limited, based in Sheffield, UK, is a small, active company founded five years ago in 2019. It employs four people and holds £18,779 in assets. The company, run by a solo founder and single director, operates an e-commerce site with a stellar 5.0 Google rating from five reviews. It’s an irregular importer, with its top import category being paper and paperboard products, totaling two months of imports, the last being in 2022.

The company’s website, Magielog Beauty Store, offers a wide range of cosmetics, skincare, and hair care products, with a focus on Korean and Japanese beauty brands. It emphasizes free UK shipping over £50, 24/7 support, and a 30-day return policy. The site also features a blog with beauty tips and product reviews, aiming to build a loyal customer base.

Financially, Magielog Limited is showing some concerning trends. Net assets have fallen significantly, dropping from -£57,000 to -£65,000, while cash reserves have plummeted 86% to just £740. Bank overdrafts have decreased, which is positive, but trade debtors have increased by 17%, suggesting potential issues with customer payments. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp equity drop and low cash reserves raise questions about its financial health. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

While the e-commerce side appears active and well-reviewed, the financials suggest Magielog Limited is burning through money. It’s possible this is typical startup turbulence, but the company will need to improve its cash flow to sustain its operations long term.

Registered in England/Wales under the registration number 11993348, with a registered address at S1 2DD, England, Sheffield, Courtwood House,, Silver Street Head.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.