I-choose Limited

I Choose Ltd, based in Gateshead, UK, is a small, active company established twelve years ago in 2012. It holds assets of £1,006,373 and operates from a real address, managed by one director and owner. The company has a stellar 5.0 Google rating based on four reviews and specializes in importing clocks, watches, and their parts—though its import activity is irregular, with just one month of imports recorded.

The company’s website, Choose, positions itself as a fair price comparison service for broadband, TV, mobile, and energy. It emphasizes transparency and independence, promising to help customers make the best choices. The site offers comparisons from leading providers, alongside expert guides and money-saving news. It even plants trees and has a climate-positive workforce—a nice touch.

Financially, I Choose Ltd shows a mixed picture. Current assets increased by 41% to £1,000,000, while net assets grew by 21% to £630,000. However, bank borrowings surged by 950%, reaching £95,000, and cash reserves increased by 34% to £200,000. Creditors also increased significantly, by 150%, reaching £120,000. The company’s small size (meeting two of three conditions for being classified as small) allows for agility, but the increased borrowing suggests a need for careful cash flow management. It's worth noting that the accounts are unaudited, and there’s no auditor mentioned, which is common for small companies.

Overall, I Choose Ltd appears to be navigating a period of growth, but it’s important to monitor its debt levels closely. The company’s commitment to transparency and its positive environmental impact are certainly appealing, but the financial health needs to be maintained for long-term success.

Registered in England/Wales under the registration number 08243946, with a registered address at NE11 0NF, England, Gateshead, Tyne And Wear, Unit 8 Princes Park Princesway, Team Valley Trading Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.