Hurr Limited

Hurr Ltd from London UK is a small, active company founded seven years ago in 2018. With 35 employees and £2,756,151 in assets, it operates a virtual address and is led by three directors and one owner. The company runs an e-commerce site and regularly imports clothing and accessories, not knitted or crocheted, with its last import operation in August 2023. It’s a small company, meeting two of three conditions: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

The company’s website, HURR, is a rental platform for designer dresses, bags, and clothes. It offers a wide range of designers and categories, from Black Tie to Workwear, and provides a "How Credit Works" system with Flex passes and Loyalty credits. The site also emphasizes sustainability and community, and encourages users to list their own items for rent. It’s clear that HURR is focused on providing a convenient and affordable way for customers to access high-end fashion.

Financially, Hurr Ltd shows some concerning trends. Accumulated depreciation for computer equipment rose significantly by 86%, while plant machinery depreciation increased even more dramatically at 170%. However, cash bank on hand surged by 140% to £2,500,000. Creditors also increased by 42% to £520,000. While net assets increased to £8,000,000, it’s worth noting that retained earnings and accumulated losses decreased, suggesting the company is reinvesting heavily in its growth. Trade debtors increased by 9.2%, which could indicate a need to improve cash flow management. The lack of an auditor mentioned likely reflects its status as a small company exempt from an audit.

Overall, Hurr Ltd seems to be burning through cash to fuel its growth as an e-commerce platform. While its strong cash position provides a buffer, the increasing debt and depreciation suggest the company needs to carefully manage its expenses and ensure its rental model is sustainable in the long term.

Registered in England/Wales under the registration number 11262189, with a registered address at W1W 7LT, England, London, First Floor, 85 Great Portland Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.