Happyself Ltd

Happyself Ltd is a small, active company based in Sutton Coldfield, UK, founded six years ago in 2018. With three employees and £249,212 in assets, it operates from a virtual address – a point to note as 127 companies are registered at the same location. The business is run by two directors and two owners, though it’s important to remember that the list of owners is not exhaustive.

Happyself Ltd specializes in retail sales via mail order and internet, offering journals designed to promote happiness and develop positive habits in children and teens. The company's website, HappySelf, showcases its flagship product, a daily journal series, and highlights endorsements from paediatricians, psychologists, and teachers. It’s a niche market, targeting parents and educators looking for tools to support children’s emotional wellbeing.

Financially, Happyself Ltd presents a mixed picture. While cash bank on hand increased by a solid 56%, reaching £80,000, current assets decreased by 3.2% to £250,000. Bank borrowings also decreased, dropping 27% to £80,000. Creditors remained steady, at £180,000. The company’s small size – meeting two of three criteria for a small company – helps with agility, but the increase in retained earnings, jumping 120% to £55,000, is a positive sign. The company’s property, plant, and equipment also increased significantly, by 800% to £15,000. There’s no mention of an auditor, which is common for small companies.

Overall, Happyself Ltd appears to be financially stable, though it’s worth keeping an eye on the trends in assets and liabilities. The company’s focus on a specific, growing market – children's emotional wellbeing – suggests a strong foundation for future success.

Registered in England/Wales under the registration number 11726474, with a registered address at B75 5BY, United Kingdom, Sutton Coldfield, West Midlands, St James House, 65 Mere Green Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.