Groundtruth Global Limited

Groundtruth Global Limited is a small, active company based in Islington, London, UK. Founded seven years ago in 2017, it employs four people and holds assets worth £231,319. With three directors and no owners reported, the company operates from a real address shared by eight other businesses. It’s an irregular importer and exporter, primarily dealing in leather goods, travel bags, and animal harnesses, with recent activity recorded in January 2025 for imports and August 2024 for exports.

The company’s website reveals a different focus entirely: humanitarian operations and research. Ground Truth Solutions, as it’s branded, dedicates itself to understanding and amplifying the voices of communities affected by crisis. It conducts research, publishes reports, and advocates for more people-centered approaches to humanitarian aid. The website showcases a range of projects, from assessing the impact of US aid cuts to documenting experiences in conflict zones like Sudan and Ukraine. It’s clear that Ground Truth Solutions prioritizes listening to and empowering affected communities, offering a unique perspective on the humanitarian sector.

Financially, Groundtruth Global Limited presents a mixed picture. While current assets remain relatively stable at £230,000, net assets have significantly decreased by 26% to £110,000. Bank cash has fallen by 34% to £55,000, and trade debtors have increased substantially by 240% to £56,000. Creditors have also risen by 41% to £75,000. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the decline in equity raises concerns. The company is exempt from an audit, so the figures are unaudited.

It’s interesting to note the shift in focus from the company's registered name to the branding of Ground Truth Solutions. While the financial data suggests a company facing challenges, the humanitarian work being done through its website paints a picture of a dedicated organization striving to make a difference—although, it is not clear how the two are linked.

Registered in England/Wales under the registration number 10855772, with a registered address at N4 2BT, United Kingdom, Islington, London, 8 Blackstock Mews.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.