Go Emu Ltd

Go Emu Ltd is a small, active company based in Herne Bay, UK, founded four years ago in 2021. With just one employee and £61,745 in assets, it operates from a virtual address shared by thirty-six other companies, a bit of a red flag. The company is run by a solo founder and director, Bull Lucinda Mary, and has a fully functioning e-commerce site. It’s an irregular importer, bringing in leather goods, travel bags, and animal harnesses, with the last import activity occurring in October 2024.

The website, Sustainable Sport, Leisure and Travel Accessories, showcases a wide range of products—towels, dry bags, clothing, and accessories—catering to active lifestyles, from sports and travel to work and everyday wellness. It's clearly focused on sustainability, with descriptions emphasizing clever kit for life’s great adventures. The site offers a mailing list signup for 10% off the first order and features a robust categorization system, making it easy to navigate.

Financially, Go Emu Ltd presents a mixed picture. While net assets improved slightly, from -£1,600 to -£1,600, cash reserves surged a remarkable 270% to £26,000, a positive sign. However, bank borrowings increased by 33%, reaching £9,100, and creditors rose by 37% to £50,000, suggesting a reliance on credit. Trade debtors decreased significantly, by 67%, which could mean faster payments or a reduction in credit sales. The company's small size (meeting two of three criteria for a small company) allows for agility, but the increase in debt warrants attention. With no auditor mentioned, the financial statements are unaudited.

Overall, Go Emu Ltd appears to be a small, online retailer navigating the challenges of growth. The surge in cash reserves is encouraging, but the increase in debt suggests it's burning through money a little faster than it’s bringing it in.

Registered in England/Wales under the registration number 13189278, with a registered address at CT6 6QR, England, Herne Bay, 240 Reculver Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.