Fussy Ltd

Fussy Ltd is a small, active company based in London, UK, founded five years ago in 2020. With eleven employees and £6,122,500 in assets, it operates from a real address and is managed by four directors and one owner. The company runs an e-commerce site specializing in refillable natural deodorant, as seen on Dragons' Den. It’s a regular importer, bringing in paper and paperboard products for 26 months, with the most recent import in December 2024.

The company’s website, Fussy, showcases a range of deodorant starter packs, refills, and body bars, emphasizing natural ingredients, plastic-free packaging, and subscription options. It’s a modern, direct-to-consumer brand targeting eco-conscious consumers. The site even lists local stockists and highlights its inclusion in publications.

Financially, Fussy Ltd shows a mixed picture. While cash reserves increased dramatically by 420% to £4,800,000, net assets decreased by 37% to -£2,000,000. Trade debtors increased by 9.5% to £380,000, and creditors rose by 69% to £1,800,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the equity decline is a concern. The average number of employees increased by 18% to thirteen. No auditor is mentioned, likely due to the company’s exemption as a small entity. The company’s intangible assets show a significant growth in copyright patents and trademarks, but also a decrease in other residual assets. It’s a bit confusing.

Registered in England/Wales under the registration number 12462889, with a registered address at E8 3JS, England, London, 228 Mare Street Studios 213 Mare Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.