Fjuka Bait Ltd

Fjuka Bait Ltd from Bridgnorth UK: a small, active company founded six years ago, employs twelve people, and holds £250,054 in assets. It operates from a virtual address, managed by a single director and owner—a solo founder—and runs an e-commerce site with a stellar 5.0 Google rating based on one review. The company is an irregular importer, primarily dealing in headgear and accessories, with just one month of imports recorded.

The company’s website, Fjuka, is a dedicated online store specializing in revolutionary fishing bait. It offers a range of products, from 'Fatboys' bait to Sensate Fish Accelerant, alongside merchandise, gift vouchers, and a wealth of fishing-related content, including a TV channel, masterclasses, a blog, and even a community forum for anglers. The site is clearly designed to cater to serious fishing enthusiasts, with a focus on quality, innovation, and community engagement.

Financially, Fjuka Bait Ltd’s numbers present a mixed picture. While current assets have increased by a healthy 60% to £250,000, net assets have declined significantly, dropping 20% to -£1.6 million. Bank borrowings have surged by 21%, reaching £210,000, and trade debtors have increased by 44% to £69,000. The company’s small size—meeting two of three conditions for being considered small—helps with agility, but the large equity drop is a concern. The accounts are unaudited, as is common for small companies.

The company’s reliance on a single owner and director, along with the limited number of reviews, suggests a very personal operation. It's likely that the company is burning through cash to invest in product development and marketing, a common trait of startups. It will be interesting to see if the company can maintain its growth and profitability in the long term.

Registered in England/Wales under the registration number 11696348, with a registered address at WV16 4QP, England, Bridgnorth, The Old Police Station, Whitburn Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.