Fitz & Fro Ltd.

Fitz & Fro Ltd, based in Goole, UK, is a small, active family business established nine years ago. With two employees and £49,120 in assets, it operates an e-commerce site and regularly imports clothing and accessories (excluding knitted or crocheted items), with the latest import occurring in July 2024. The company's registered address is real, with only two companies registered there, and it’s managed by one director and two owners. It's a tight-knit operation, focused on retail via mail order and internet sales.

The company’s website, Fitz Fro British Menswear, showcases a range of carefully considered menswear, emphasizing simplicity and high-quality fabrics like Tencel, cord, linen, and seersucker. The site features a clean, understated aesthetic and highlights the brand’s commitment to British craftsmanship. It even has a section showcasing "As Seen In..." placements, suggesting a growing brand presence. The website also has a comprehensive currency converter, allowing international customers to easily view prices in their local currency.

Financially, Fitz & Fro Ltd presents a mixed picture. While current assets increased by a significant 160% to £49,000, net assets decreased by 29% to -£42,000. Bank borrowings have been completely eliminated, a positive sign, but cash reserves have increased substantially to £37,000. Creditors have also decreased, suggesting better debt management. The company meets the criteria for a small business, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. The lack of an auditor is typical for a small company, meaning the figures are unaudited.

The decrease in equity, however, is a concern. While the company has managed to eliminate bank borrowings, the negative equity suggests it's burning through cash. The substantial increase in cash reserves may provide a buffer, but the company will need to focus on profitability to ensure long-term sustainability. The recent increase in cash, however, could be a result of increased sales, or a one-off event.

Registered in England/Wales under the registration number 10110105, with a registered address at DN14 9LZ, England, Goole, Carlton Towers, Carlton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.