Dna Athletic Limited

Dna Athletic Limited is a small, active company based in Macclesfield, UK, established seven years ago. With five employees and £224,469 in assets, it operates as a family business with a dedicated e-commerce site. The company imports machinery, boilers, and mechanical appliances—though irregularly, with its last import activity recorded one month ago in September 2022. It's a small operation, meeting two of three criteria to be considered small: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

The company's website, Shapeshifter Nutrition, focuses on selling sports supplements and gym equipment. It boasts a wide range of brands and categories, including pre-workouts, fat burners, protein, and health products. The site actively promotes loyalty rewards, bulk discounts, and new arrivals, and has a rewards scheme. It also features a blog and customer reviews, and a trustpilot rating.

Financially, Dna Athletic Limited presents a mixed picture. Cash bank on hand has dropped significantly, falling 57% to £23,000. Creditors have increased, with those due within a year rising 49% to £38,000. However, debtors have also decreased by 67%, suggesting improved collection of payments. Equity has seen a dramatic change, with retained earnings and accumulated losses dropping 14% to -£1,000,000. The company’s net current assets and liabilities have also decreased. It’s worth noting that the company is exempt from an audit.

While the e-commerce side appears to be thriving with a wide selection of products and a focus on customer loyalty, the financial data indicates some challenges. The drop in cash reserves and the increase in creditors could be typical for a growing business, but it’s something to keep an eye on.

Registered in England/Wales under the registration number 11256855, with a registered address at SK10 2SA, England, Macclesfield, 3 Henley Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.