Discover Direct Limited

Discover Direct Ltd from Harrow UK is a small, active company founded eleven years ago in 2013. With seven employees and £403,197 in assets, it operates from a virtual address shared by fifty-eight other companies, a bit odd really. Malik Asghar Mohammed owns the company, while Malik Hussain is the director. It runs an e-commerce site specializing in fabrics, from dressmaking materials to upholstery, and even offers a wide range of haberdashery items. It's an irregular importer, bringing in knitted or crocheted fabrics, with its last import recorded a while ago, back in June 2022.

The website, Discover Direct, is a vibrant online store, with a huge selection of fabrics and related products. It's clearly focused on retail sales via mail order and the internet, with a rewards program and blog to engage customers. The site also highlights a commitment to affordable prices and a large assortment in stock.

Financially, Discover Direct Ltd’s report shows some concerning trends. Cash bank on hand dropped dramatically by 89%, down to just £9,900, which is a big change. Bank borrowings also decreased, but liabilities increased, and the company’s equity plummeted by 150%, leaving it with a negative net asset position. Creditors increased, suggesting a reliance on short-term financing. While the company meets the criteria for being a small business (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), these financial shifts indicate potential pressures. No auditor is mentioned, which is common for smaller, exempt companies. Overall, Discover Direct Ltd seems to be navigating a challenging period, although its e-commerce presence remains active and well-stocked.

Registered in England/Wales under the registration number 08567125, with a registered address at HA2 6EH, Harrow, Middlesex, 505 Pinner Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.