Desire Perfumes Limited

Desire Perfumes Ltd from Barking, UK, is a small, active company founded eight years ago. With two employees and £17,829 in assets, it operates as a solo-founded e-commerce site, importing essential oils and perfumes irregularly—just one month of imports recorded as of December 2022. The company is registered at a real address and has one director and owner, Ahmed Risnara. It’s a small business, meeting two of three conditions: turnover under £10.2 million, balance sheet total under £5.1 million, and fewer than 50 employees.

The company’s website showcases a range of perfumes for both men and women, alongside gift sets. It positions itself as a retailer stocking designer brands and modern favorites, emphasizing customer satisfaction and a lenient return policy. The site also highlights a commitment to building a catalogue with trending brands, regularly updating fragrances to meet customer needs. Shipping is available within 35 working days.

Financially, Desire Perfumes Ltd has experienced some turbulence. Current assets have decreased by 33%, falling to £18,000. Equity has taken a significant hit, dropping 190% to -£5,300. Trade debtors have increased substantially, rising 210% to £2,500, while creditors have decreased by 91% to £460. Cash reserves have also declined, falling 11% to £5,300. Bank borrowings have been reduced significantly. The company’s reliance on trade debtors suggests a potential need to manage customer payments more effectively. With no auditor mentioned, the figures are unaudited.

Despite these challenges, Desire Perfumes Ltd continues to operate, focusing on its e-commerce platform and customer relations. The decrease in assets and the negative equity are concerning, but the company’s commitment to customer satisfaction and its focus on trending fragrances may help it navigate these pressures.

Registered in England/Wales under the registration number 10178604, with a registered address at IG11 9AX, England, Barking, Essex, 20 Hepworth Gardens.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.