Daniel Sandler Ltd

Daniel Sandler Ltd is a small, family-run cosmetics company based in London, UK. Founded twenty years ago in 2005, it’s been active ever since, employing five people and holding £342,880 in assets. The company operates from a virtual address, registered at a location shared by forty-six other businesses, and is managed by three directors and two owners. Daniel Sandler Ltd runs an e-commerce site and regularly imports essential oils and perfumes, with the latest import activity recorded six months ago.

The company specializes in the wholesale and retail of perfume and cosmetics, and its website showcases a range of award-winning beauty products, particularly its iconic watercolour liquid blush. The site also highlights the company's history, emphasizing its commitment to high-performance makeup and British craftsmanship. There's a real focus on the brand's founder, Daniel Sandler, and his role as an international makeup artist.

Financially, Daniel Sandler Ltd shows some concerning trends. Current assets have decreased by 30% to £340,000, and net assets have fallen by 32% to £240,000. Cash reserves have also dropped significantly, decreasing by 50% to £110,000. Bank borrowings have increased by 2400%, reaching £29,000, and trade debtors have fallen by 12%, suggesting potential difficulties in collecting payments. Despite meeting two of three criteria for being a small company—turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees—the decline in equity is noticeable. As a small company, it's exempt from an audit, so the figures are unaudited.

The company’s focus on high-quality products and its strong online presence suggest a dedication to its brand, but the financial data indicates a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 05350055, with a registered address at EC4M 7JN, England, London, Office 7, 35-37 Ludgate Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.