Comfort Inc Ltd

Comfort Inc Ltd is a small, active company based in Birmingham, UK, established two years ago. With a single employee and £209,812 in assets, it operates from a virtual address shared by many other businesses, a fact that raises some questions. The company is owned and directed by Wilson John Alan, and it’s a regular importer, specializing in furniture, lighting, and prefabricated buildings—with 16 months of import activity recorded, the latest in November 2024.

The company's website, Comfort, focuses on fabric conditioners, highlighting their long-lasting fragrance and protective qualities. It emphasizes a heritage stretching back to 1969, positioning the brand as a trusted name in clothing care. The site features product information, customer testimonials, and links to social media platforms, suggesting a modern approach to marketing and customer engagement. It also has a section for "Support" which includes FAQs and contact information, indicating a commitment to customer service.

Financially, Comfort Inc Ltd presents a mixed picture. While cash bank on hand increased dramatically by 39,000%, jumping to £39,000, current assets overall dropped by 210,000%, leaving it at a negative £230,000. Trade debtors remain steady at £40,000, but creditors also remain steady at £440,000. The company's net assets are a concerning -£190,000, a significant drop from the previous year. The company's small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial losses and negative equity suggest a need for careful financial management. The company’s financial statements were prepared by Langard Lifford Hall Limited and are unaudited, as is common for small companies.

Overall, Comfort Inc Ltd appears to be facing financial headwinds, despite a strong brand presence and active import operations. Whether the company can turn things around will depend on its ability to improve profitability and manage its liabilities effectively.

Registered in England/Wales under the registration number 14464895, with a registered address at B30 3JN, United Kingdom, Birmingham, West Midlands, Lifford Hall Lifford Lane, Kings Norton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.