Casual.central Ltd

Casual Central Ltd is a small, active company based in Gravesend, UK, founded two years ago in May 2022. The business, run by a solo founder and single director, operates an e-commerce site selling Stone Island and C.P. Company clothing, alongside other accessories. It's a real registered address, although 196 companies are registered at the same address, which is probably virtual. The company holds £106,466 in assets and regularly imports clothing and accessories—not knitted or crocheted—with 22 months of import activity recorded, the last in June 2023.

The company’s website, CasualCentral, showcases a curated selection of Stone Island jackets, hoodies, and other apparel, alongside C.P. Company items. The site emphasizes customer reviews, with several praising the quality of products and service. It’s a well-designed e-commerce platform, with clear navigation and a focus on visual presentation. The site also includes a blog with articles on fashion trends and style tips, demonstrating an effort to engage customers beyond just sales.

Financially, Casual Central Ltd presents a mixed picture. Cash bank on hand increased by a substantial 130% to £110,000, a positive sign of improved liquidity. However, creditors rose significantly by 290% to £44,000, suggesting increased reliance on short-term financing. Debtors, however, vanished completely, dropping 100% to zero—a curious development. Equity grew by 76% to £69,000, partly due to retained earnings. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the increase in creditors is something to watch. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements. Amounts owed to directors also increased dramatically, by 11000%, reaching £27,000.

In short, Casual Central Ltd is showing signs of growth, but it’s important to keep an eye on its debt levels. The focus on premium brands and a well-designed website suggests a commitment to quality and customer experience—but managing finances effectively will be crucial for long-term success.

Registered in England/Wales under the registration number 14136049, with a registered address at DA12 1BB, United Kingdom, Gravesend, Kent, 57 Windmill Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.