Baseline Sports International Ltd

Baseline Sports International Ltd, based in Stoke-On-Trent, UK, is a small, active company founded seven years ago. With three employees and £742,260 in assets, it’s a solo-founded operation managed by a single director and owner. The company boasts a perfect 5.0 Google rating from one review, and regularly imports toys, games, and sports equipment—a consistent pattern over the past 33 months, with the most recent import in February 2025.

The company’s website, Baseline Hockey, focuses on hockey equipment, acting as a distributor for brands like Baseline Hockey, OBO, Ritual, and STX. It features a simple "Get in Touch" form, suggesting a small-scale operation relying on direct customer contact. The site also highlights partnerships for 2018, indicating a history of collaboration within the hockey industry. It’s clear the company operates within the retail sale of sports goods, fishing gear, camping goods, boats and bicycles industries.

Financially, Baseline Sports International Ltd presents a mixed picture. Cash reserves have fallen by 47%, dropping to £68,000, while bank borrowings have remained relatively stable. Creditors have doubled to £340,000, which could be a result of increased stock purchases to meet demand. Debtor levels have decreased, suggesting better management of outstanding payments. The company’s small size—meeting two of three criteria for a small company—helps it remain flexible, but the increase in creditors is something to keep an eye on. The company’s net assets remained stable at £360,000. It’s worth noting that the company’s unaudited financial statements, overseen by director Brown Neil, don’t mention an external auditor. The company has been taking exemption under the Companies Act in not publishing its own profit loss account.

Registered in England/Wales under the registration number 11277683, with a registered address at ST7 2DD, United Kingdom, Stoke-On-Trent, 129a Lawton Road, Alsager.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.