Baby Republic Limited

Baby Republic Limited is a small, active holding company based in Milton Keynes, UK. Founded ten years ago in 2014, it employs seven people and holds assets totaling £677,897. The company operates from a real address and is overseen by two directors and three owners. It’s a regular importer of toys, games, and sports equipment, with 82 months of import activity recorded, most recently in January 2025. Export activity is much more sporadic, with just two months of exports recorded, the last being in October 2023.

The company’s website, Baby Republic, functions as a wholesale distributor of toys, operating primarily through an online platform. It caters to retailers, offering a wide range of brands and products, from Furby to Sonic Speks. The site emphasizes competitive pricing and wholesale registration, suggesting a business-to-business model. It’s clear that the company’s focus is on supplying retailers rather than selling directly to consumers.

Financially, Baby Republic Limited presents a mixed picture. While current assets decreased by 11% to £680,000, net assets experienced a significant drop of 86%, plummeting to just £19,000. Bank borrowings decreased by 38%, settling at £16,000, and cash reserves increased by 20% to £150,000. Creditors also decreased by 1.6%, to £460,000. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. Despite the decrease in net assets, the increase in cash reserves suggests some financial resilience. The accounts were unaudited, and no auditor is mentioned.

The sharp decline in equity, however, warrants attention. It could be due to a variety of factors, such as increased investment in inventory or a shift in accounting practices. It’s possible that the company is reinvesting profits to fuel growth, but it’s also possible that it’s facing financial pressures. The company’s reliance on imports, while providing a diverse product range, also exposes it to supply chain disruptions and currency fluctuations.

Registered in England/Wales under the registration number 09102861, with a registered address at MK10 0BZ, England, Milton Keynes, Unit 10 Madingley Court, Chippenham Drive, Kingston.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.