Base Sport Ltd

Base Sport Ltd, a holding company based in London, UK, has been active for 23 years, employing 73 people and managing assets totaling £5,231,106. Founded in February 2002, the company operates from a virtual address shared by 56 other businesses, a fact that raises some questions. It's led by four directors and has one reported owner, though this list may not be exhaustive. Base Sport Ltd runs an e-commerce site and irregularly exports clothing and accessories, with its last export operation occurring in January 2020. The company provides management consultancy services.

The website, Base Performance, is a vibrant online store showcasing a wide range of athletic gear, from hydration products like Greens and Hydro to apparel and accessories. The site emphasizes a community-driven approach, featuring team member races, a rewards program, and a focus on fueling performance. The site’s design is clean and modern, with a focus on high-quality product photography and user-friendly navigation. The website has a large selection of products, and a good selection of brands.

Financially, Base Sport Ltd’s recent report presents a mixed picture. While cash reserves increased by 26%, reaching £12 million, net losses deepened to £7.6 million. Administrative expenses surged by a significant 58%, reaching £22 million, and bank borrowings increased by 52%, reaching £120,000. Trade debtors also ballooned by 890%, suggesting potential issues with customer payments. Despite these challenges, the company's assets remain substantial, and its e-commerce platform continues to operate. The lack of an auditor mentioned suggests the company is exempt, relying on unaudited figures. The company's large number of employees, 73, is a notable factor, and suggests a significant operational overhead.

Registered in England/Wales under the registration number 04368681, with a registered address at W6 7AP, England, London, 12 Hammersmith Grove.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.