Bare Direct Ltd

Bare Direct Ltd is a small, active company based in Warwick, UK, established four years ago in 2021. It operates as an e-commerce business, selling women's razors and shaving supplies directly to consumers. The company has three directors and one owner, Nilsson Marten, and holds £53,957 in assets. The registered address is virtual, with 247 other companies registered at the same location. Bare Direct Ltd imports basic metal tools and utensils, with its last import operation recorded four months ago.

The company’s website, “Bare,” focuses on providing affordable, high-quality razors for women, challenging the “Pink Tax” and offering subscription services. It emphasizes a simple, stylish design and a focus on customer satisfaction. The site features a range of razor kits with various handle colors and five-blade cartridges, alongside soothing shaving gel. The company also offers replacement razor blades delivered regularly, and free delivery on every order.

Financially, Bare Direct Ltd shows a mixed picture. Current assets decreased by 25% to £54,000, while net assets also fell by 21% to £51,000. Cash bank on hand dropped 18% to £16,000. However, creditors significantly decreased by 64%, suggesting improved debt management. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the decline in equity and cash reserves indicates potential financial pressure. The company is exempt from an audit, so the figures are unaudited.

While the e-commerce side appears to be growing, the financial data suggests Bare Direct Ltd is burning through cash. Whether it can sustain this growth remains to be seen—but for now, the company is betting on its direct-to-consumer model and affordable pricing to win over customers.

Registered in England/Wales under the registration number 13342674, with a registered address at CV34 4HL, United Kingdom, Warwick, 1 Chapel Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.