Autobrite Direct Limited

Autobrite Direct Ltd, based in Stoke-On-Trent, UK, is a small, active family business founded thirteen years ago. With twenty employees and £336,326 in assets, it operates from a real address and is managed by two directors and two owners. The company regularly imports miscellaneous manufactured goods and exports soaps, cleaning products, and waxes.

The company's website showcases a comprehensive range of professional car care detailing products. It functions as an e-commerce platform, offering everything from exterior cleaning solutions like wheel cleaners and tyre dressings to interior detailing products and protective coatings. The site also features a "Just In!" section highlighting new arrivals and a "Sale" section with discounted items. Beyond product sales, Autobrite Direct offers private labeling services and car detailing courses, indicating a broader engagement with the automotive care industry. They even have a section for "Cars and Coffee" events, suggesting community engagement.

Financially, Autobrite Direct Ltd’s recent report shows some concerning trends. Accumulated depreciation on property, plant, and equipment increased significantly, by 100%, reaching £9700. Advances to directors also rose sharply, to £27,000. Cash reserves declined by 35%, to £22,000, and net assets plummeted 170%, resulting in a negative balance of -£120,000. However, trade debtors decreased by 81%, suggesting improved collection of payments. The company's small size—meeting two of three criteria for a small company—allows for flexibility, but the substantial equity decline warrants attention. No auditor is mentioned, as the company is exempt as a small entity.

While the company’s website indicates a thriving online business, the financial data suggests a period of financial strain. The rise in director advances and the decrease in cash reserves could indicate a need for external funding or a period of reduced profitability. The company's focus on professional car care products and its engagement in training and private labeling suggests a commitment to the industry, but the financial challenges will need to be addressed to ensure long-term sustainability.

Registered in England/Wales under the registration number 07922408, with a registered address at ST1 5PU, United Kingdom, Stoke On Trent, Staffordshire, Festival Way, Festival Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.