Act! Software Limited

Act! Software Limited, based in Newcastle Upon Tyne, UK, is a small, active company founded twelve years ago in 2013. With 53 employees and £1,041,560 in assets, it’s a modest operation led by one director and owner. The company maintains a real address and holds a Google rating of 3.0 based on 25 reviews. It’s an irregular importer, primarily dealing in electrical machinery and equipment, with just one month of imports recorded as of October 2021.

The company’s website positions itself as a provider of CRM, email marketing, and customer management solutions for small and medium-sized businesses (SMBs). It emphasizes features like sales pipeline management, analytics, and integrations with other business apps. The site also highlights the company’s “total relationship solution” approach, aiming to help businesses stay organized, close more deals, and create loyal customers. It’s clear they are focused on software as a service (SaaS).

Financially, Act! Software Limited shows a mixed picture. Current assets have dropped significantly by 44% to £1,000,000, while net assets have fallen 15% to -£14,000,000. Bank borrowings have increased by 14%, reaching £11,000,000, and cash reserves have plummeted 76% to £220,000. Creditors have also increased by 7.8% to £15,000,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the significant equity drop is concerning. The company’s accounts are unaudited, and no auditor is mentioned.

The decline in assets and the substantial losses suggest Act! Software Limited may be facing financial pressures. However, its focus on a niche market (CRM for SMBs) and its emphasis on customer relationships could provide a foundation for future growth. It’s likely they are burning through cash to acquire customers, a common strategy for SaaS businesses, but the long-term sustainability of this approach remains to be seen.

Registered in England/Wales under the registration number 08397789, with a registered address at NE12 8BS, United Kingdom, Newcastle Upon Tyne, Q5 1st Floor Quorum Business Park, Benton Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.