Import/export HS code 691310: Porcelain or china decorative items
Decorative ceramic items made from high-quality porcelain or china, often used for home decor
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 14,225,545 |
| Italy | 2,109,011 |
| Spain | 1,318,247 |
| Germany | 1,196,882 |
| France | 1,164,743 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 7,252,706 | 6,972,839 | -279,867 |
| Italy | 948,640 | 1,160,371 | +211,731 |
| Spain | 730,142 | 588,105 | -142,037 |
| Germany | 679,003 | 517,879 | -161,124 |
| France | 733,932 | 430,811 | -303,121 |
| United States | 219,890 | 362,127 | +142,237 |
| Netherlands | 239,385 | 229,195 | -10,190 |
| Portugal | 71,749 | 384,134 | +312,385 |
| Taiwan | 78,808 | 350,937 | +272,129 |
| China, Hong Kong Special Administrative Region | 289,134 | 139,981 | -149,153 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 16,470,674 |
| Italy | 2,257,406 |
| Spain | 1,305,664 |
| France | 862,584 |
| Germany | 654,319 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 8,295,017 | 8,175,657 | -119,360 |
| Italy | 1,128,915 | 1,128,491 | -424 |
| Spain | 714,463 | 591,201 | -123,262 |
| France | 515,207 | 347,377 | -167,830 |
| Germany | 471,319 | 183,000 | -288,319 |
| Portugal | 89,334 | 527,671 | +438,337 |
| United States | 83,463 | 285,148 | +201,685 |
| Hungary | 259,538 | 62,620 | -196,918 |
| Austria | 246,552 | 63,676 | -182,876 |
| Thailand | 128,961 | 53,645 | -75,316 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 88 |
| Greater Manchester | 65 |
| Inner London - East | 40 |
| Outer London - West and North West | 34 |
| Bedfordshire and Hertfordshire | 17 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 67 | 50 | -17 |
| Greater Manchester | 43 | 59 | +16 |
| Inner London - East | 24 | 27 | +3 |
| Outer London - West and North West | 27 | 17 | -10 |
| Bedfordshire and Hertfordshire | 11 | 12 | +1 |
| Berkshire, Buckinghamshire and Oxfordshire | 10 | 9 | -1 |
| Surrey, East and West Sussex | 11 | 9 | -2 |
| West Midlands | 9 | 8 | -1 |
| West Central Scotland | 8 | 10 | +2 |
| Herefordshire, Worcestershire and Warwickshire | 9 | 8 | -1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 14,595,439 |
| Air transport | 4,983,122 |
| Roll on Roll off (RORO) | 3,957,486 |
| Other | 1,034,099 |
| Road transport | 66,063 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 7,418,877 | 7,176,562 | -242,315 |
| Air transport | 2,627,162 | 2,355,960 | -271,202 |
| Roll on Roll off (RORO) | 1,854,670 | 2,102,816 | +248,146 |
| Other | 782,697 | 251,402 | -531,295 |
| Road transport | 43,207 | 22,856 | -20,351 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 8,336,978 |
| Southampton | 3,060,998 |
| London Heathrow Airport | 1,970,578 |
| Eurotunnel | 1,347,078 |
| Dover | 1,297,155 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 4,729,228 | 3,607,750 | -1,121,478 |
| Southampton | 1,457,276 | 1,603,722 | +146,446 |
| London Heathrow Airport | 1,178,798 | 791,780 | -387,018 |
| Eurotunnel | 723,625 | 623,453 | -100,172 |
| Dover | 554,972 | 742,183 | +187,211 |
| London Stansted Airport | 633,093 | 461,251 | -171,842 |
| 000 | 782,697 | 251,402 | -531,295 |
| Liverpool Docks | 310,078 | 720,632 | +410,554 |
| London Gateway Port | 262,948 | 756,610 | +493,662 |
| East Midlands Airport | 437,871 | 486,694 | +48,823 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 291 |
| Wholesale trade, except of motor vehicles and motorcycles | 146 |
| Activities of head offices; management consultancy activities | 17 |
| Office administrative, office support and other business support activities | 13 |
| Other manufacturing | 12 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 45 |
| 2025-11 | 62 |
| 2025-10 | 121 |
| 2025-09 | 76 |
| 2025-08 | 76 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| EAST OF INDIA LIMITED | 105 |
| CHAIRS LIMITED | 87 |
| TJX UK | 87 |
| DE GOURNAY LIMITED | 86 |
| THE BRADFORD EXCHANGE,LTD | 83 |
| ASDA STORES LIMITED | 82 |
| SIFCON INTERNATIONAL PLC | 74 |
| PORTMEIRION GROUP UK LIMITED | 71 |
| LESSER & PAVEY LTD. | 67 |
| JONATHAN ADLER UK LIMITED | 63 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 201 |
| 0-1m | 116 |
| 54m+ | 109 |
| 15m-54m | 52 |
| Other | 39 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 3,922,302 |
| United States | 2,818,654 |
| Switzerland | 688,150 |
| China, Hong Kong Special Administrative Region | 524,317 |
| Germany | 466,261 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 2,157,618 | 1,764,684 | -392,934 |
| United States | 1,955,410 | 863,244 | -1,092,166 |
| Switzerland | 123,574 | 564,576 | +441,002 |
| China, Hong Kong Special Administrative Region | 391,753 | 132,564 | -259,189 |
| Germany | 238,494 | 227,767 | -10,727 |
| France | 160,100 | 210,097 | +49,997 |
| Australia | 165,707 | 167,688 | +1,981 |
| China | 135,972 | 185,227 | +49,255 |
| Italy | 112,386 | 193,722 | +81,336 |
| Spain | 138,814 | 147,825 | +9,011 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 2,833,015 |
| XL | 801,944 |
| China | 109,874 |
| Ireland | 68,767 |
| Switzerland | 59,344 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,859,217 | 973,798 | -885,419 |
| XL | 172,198 | 629,746 | +457,548 |
| China | 78,999 | 30,875 | -48,124 |
| Ireland | 27,859 | 40,908 | +13,049 |
| Switzerland | 59,344 | 0 | -59,344 |
| China, Hong Kong Special Administrative Region | 2,786 | 290 | -2,496 |
| Taiwan | 0 | 4 | +4 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 4,966,394 |
| Other | 3,880,480 |
| Roll on Roll off (RORO) | 2,651,742 |
| Sea transport (not vehicle on ferry) | 1,128,801 |
| Road transport | 6,069 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 3,118,129 | 1,848,265 | -1,269,864 |
| Other | 2,203,648 | 1,676,832 | -526,816 |
| Roll on Roll off (RORO) | 1,050,733 | 1,601,009 | +550,276 |
| Sea transport (not vehicle on ferry) | 676,373 | 452,428 | -223,945 |
| Road transport | 2,613 | 3,456 | +843 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| 000 | 3,880,480 |
| London Heathrow Airport | 2,579,686 |
| Dover / Eurotunnel | 2,031,413 |
| East Midlands Airport | 1,474,079 |
| Manchester Airport | 415,454 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| 000 | 2,203,648 | 1,676,832 | -526,816 |
| London Heathrow Airport | 1,665,597 | 914,089 | -751,508 |
| Dover / Eurotunnel | 777,874 | 1,253,539 | +475,665 |
| East Midlands Airport | 956,973 | 517,106 | -439,867 |
| Manchester Airport | 186,866 | 228,588 | +41,722 |
| Belfast Port | 275,552 | 98,054 | -177,498 |
| Liverpool Docks | 136,719 | 160,307 | +23,588 |
| London Gateway Port | 102,053 | 151,536 | +49,483 |
| ZLC | 190,358 | 56,376 | -133,982 |
| Dover | 95,241 | 145,045 | +49,804 |
Quick facts
HS code: 691310
Coverage: United Kingdom, most metrics for the last 24 months
Description: Decorative ceramic items made from high-quality porcelain or china, often used for home decor