Import/export HS code 691310: Porcelain or china decorative items
Decorative ceramic items made from high-quality porcelain or china, often used for home decor
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 14,486,708 |
| Italy | 2,103,552 |
| Spain | 1,333,433 |
| Germany | 1,178,273 |
| France | 1,173,813 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 7,500,325 | 6,986,383 | -513,942 |
| Italy | 987,879 | 1,115,673 | +127,794 |
| Spain | 765,788 | 567,645 | -198,143 |
| Germany | 672,657 | 505,616 | -167,041 |
| France | 741,821 | 431,992 | -309,829 |
| Portugal | 53,464 | 400,263 | +346,799 |
| Netherlands | 216,392 | 232,559 | +16,167 |
| China, Hong Kong Special Administrative Region | 286,724 | 140,660 | -146,064 |
| Taiwan | 81,092 | 342,855 | +261,763 |
| United States | 221,966 | 191,908 | -30,058 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 16,681,612 |
| Italy | 2,251,079 |
| Spain | 1,318,649 |
| France | 877,803 |
| Germany | 637,527 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 8,503,510 | 8,178,102 | -325,408 |
| Italy | 1,169,924 | 1,081,155 | -88,769 |
| Spain | 749,074 | 569,575 | -179,499 |
| France | 523,046 | 354,757 | -168,289 |
| Germany | 471,319 | 166,208 | -305,111 |
| Portugal | 71,049 | 543,800 | +472,751 |
| Austria | 105,142 | 207,265 | +102,123 |
| Hungary | 238,641 | 59,744 | -178,897 |
| United States | 96,571 | 104,860 | +8,289 |
| Thailand | 134,090 | 52,084 | -82,006 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 87 |
| Greater Manchester | 64 |
| Inner London - East | 41 |
| Outer London - West and North West | 33 |
| Bedfordshire and Hertfordshire | 16 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 65 | 52 | -13 |
| Greater Manchester | 42 | 58 | +16 |
| Inner London - East | 23 | 28 | +5 |
| Outer London - West and North West | 26 | 16 | -10 |
| Bedfordshire and Hertfordshire | 10 | 12 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 9 | 10 | +1 |
| Surrey, East and West Sussex | 10 | 11 | +1 |
| West Midlands | 9 | 8 | -1 |
| West Central Scotland | 8 | 10 | +2 |
| Essex | 7 | 8 | +1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 14,855,743 |
| Air transport | 4,764,252 |
| Roll on Roll off (RORO) | 3,921,887 |
| Other | 1,049,792 |
| Road transport | 64,763 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 7,750,562 | 7,105,181 | -645,381 |
| Air transport | 2,600,555 | 2,163,697 | -436,858 |
| Roll on Roll off (RORO) | 1,692,888 | 2,228,999 | +536,111 |
| Other | 754,066 | 295,726 | -458,340 |
| Road transport | 37,834 | 26,929 | -10,905 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 8,753,541 |
| Southampton | 3,015,197 |
| London Heathrow Airport | 1,965,413 |
| Eurotunnel | 1,382,912 |
| Dover | 1,259,752 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 5,106,306 | 3,647,235 | -1,459,071 |
| Southampton | 1,380,088 | 1,635,109 | +255,021 |
| London Heathrow Airport | 1,170,017 | 795,396 | -374,621 |
| Eurotunnel | 609,419 | 773,493 | +164,074 |
| Dover | 529,672 | 730,080 | +200,408 |
| London Stansted Airport | 618,992 | 488,636 | -130,356 |
| 000 | 754,066 | 295,726 | -458,340 |
| London Gateway Port | 252,479 | 721,564 | +469,085 |
| Liverpool Docks | 323,442 | 637,507 | +314,065 |
| East Midlands Airport | 448,066 | 458,155 | +10,089 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 292 |
| Wholesale trade, except of motor vehicles and motorcycles | 142 |
| Activities of head offices; management consultancy activities | 17 |
| Office administrative, office support and other business support activities | 13 |
| Other professional, scientific and technical activities | 12 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 62 |
| 2025-10 | 121 |
| 2025-09 | 76 |
| 2025-08 | 76 |
| 2025-07 | 69 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| EAST OF INDIA LIMITED | 104 |
| TJX UK | 86 |
| CHAIRS LIMITED | 86 |
| DE GOURNAY LIMITED | 85 |
| THE BRADFORD EXCHANGE,LTD | 83 |
| ASDA STORES LIMITED | 81 |
| SIFCON INTERNATIONAL PLC | 74 |
| PORTMEIRION GROUP UK LIMITED | 70 |
| LESSER & PAVEY LTD. | 67 |
| JONATHAN ADLER UK LIMITED | 63 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 196 |
| 0-1m | 120 |
| 54m+ | 107 |
| 15m-54m | 53 |
| Other | 40 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 3,967,437 |
| United States | 2,847,925 |
| Switzerland | 706,960 |
| China, Hong Kong Special Administrative Region | 495,406 |
| Germany | 474,687 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 2,191,034 | 1,776,403 | -414,631 |
| United States | 1,990,584 | 857,341 | -1,133,243 |
| Switzerland | 141,897 | 565,063 | +423,166 |
| China, Hong Kong Special Administrative Region | 347,766 | 147,640 | -200,126 |
| Germany | 239,418 | 235,269 | -4,149 |
| France | 136,032 | 214,825 | +78,793 |
| Australia | 162,558 | 164,147 | +1,589 |
| China | 126,346 | 180,229 | +53,883 |
| Italy | 118,982 | 185,792 | +66,810 |
| Spain | 122,541 | 166,889 | +44,348 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 2,876,828 |
| XL | 801,944 |
| China | 112,437 |
| Switzerland | 66,157 |
| Ireland | 65,990 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,885,025 | 991,803 | -893,222 |
| XL | 172,198 | 629,746 | +457,548 |
| China | 79,072 | 33,365 | -45,707 |
| Switzerland | 52,175 | 13,982 | -38,193 |
| Ireland | 29,168 | 36,822 | +7,654 |
| XU | 3,142 | 1,633 | -1,509 |
| China, Hong Kong Special Administrative Region | 2,865 | 634 | -2,231 |
| Taiwan | 0 | 4 | +4 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 4,901,569 |
| Other | 3,931,634 |
| Roll on Roll off (RORO) | 2,663,871 |
| Sea transport (not vehicle on ferry) | 1,165,203 |
| Road transport | 6,069 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 2,921,939 | 1,979,630 | -942,309 |
| Other | 2,223,645 | 1,707,989 | -515,656 |
| Roll on Roll off (RORO) | 1,084,591 | 1,579,280 | +494,689 |
| Sea transport (not vehicle on ferry) | 718,880 | 446,323 | -272,557 |
| Road transport | 2,613 | 3,456 | +843 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| 000 | 3,931,634 |
| London Heathrow Airport | 2,472,203 |
| Dover / Eurotunnel | 2,048,826 |
| East Midlands Airport | 1,518,567 |
| Manchester Airport | 415,454 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| 000 | 2,223,645 | 1,707,989 | -515,656 |
| London Heathrow Airport | 1,472,067 | 1,000,136 | -471,931 |
| Dover / Eurotunnel | 811,984 | 1,236,842 | +424,858 |
| East Midlands Airport | 983,479 | 535,088 | -448,391 |
| Manchester Airport | 182,312 | 233,142 | +50,830 |
| Belfast Port | 275,552 | 98,054 | -177,498 |
| Liverpool Docks | 136,719 | 157,048 | +20,329 |
| ZLC | 177,331 | 77,398 | -99,933 |
| London Gateway Port | 100,850 | 153,865 | +53,015 |
| London Stansted Airport | 98,514 | 131,955 | +33,441 |
Quick facts
HS code: 691310
Coverage: United Kingdom, most metrics for the last 24 months
Description: Decorative ceramic items made from high-quality porcelain or china, often used for home decor