Import/export HS code 490110: Single sheet printed materials

Printed items like books or brochures that come in single sheets, whether folded or not

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
United States 26,730,098
India 16,765,723
Ireland 12,214,155
Italy 6,116,408
Netherlands 5,650,511

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
United States 14,809,712 11,920,386 -2,889,326
India 10,632,022 6,133,701 -4,498,321
Ireland 5,138,459 7,075,696 +1,937,237
Italy 2,497,169 3,619,239 +1,122,070
Netherlands 2,425,525 3,224,986 +799,461
China 2,882,367 2,622,236 -260,131
Germany 2,799,025 2,327,764 -471,261
Israel 1,563,214 1,486,057 -77,157
Malta 1,403,096 1,539,245 +136,149
France 1,922,683 955,579 -967,104

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
United States 21,973,729
India 16,802,032
China 7,509,920
Italy 6,278,053
Canada 5,869,929

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
United States 13,134,088 8,839,641 -4,294,447
India 10,643,376 6,158,656 -4,484,720
China 3,552,057 3,957,863 +405,806
Italy 2,554,864 3,723,189 +1,168,325
Canada 2,925,864 2,944,065 +18,201
Germany 2,236,315 2,221,399 -14,916
Malta 2,047,573 1,544,071 -503,502
Israel 1,563,214 1,803,247 +240,033
Turkey 1,603,873 1,152,048 -451,825
Belgium 1,428,046 957,587 -470,459

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Inner London - West 137
Berkshire, Buckinghamshire and Oxfordshire 70
Inner London - East 48
Surrey, East and West Sussex 37
Bedfordshire and Hertfordshire 33

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Inner London - West 81 80 -1
Berkshire, Buckinghamshire and Oxfordshire 44 45 +1
Inner London - East 26 31 +5
Surrey, East and West Sussex 21 22 +1
Bedfordshire and Hertfordshire 17 21 +4
Greater Manchester 23 19 -4
Outer London - West and North West 24 15 -9
Leicestershire, Rutland and Northamptonshire 18 17 -1
West Midlands 16 17 +1
Hampshire and Isle of Wight 19 15 -4

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Air transport 39,174,799
Sea transport (not vehicle on ferry) 30,207,294
Roll on Roll off (RORO) 22,743,403
Other 11,484,467
Road transport 1,460,558

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Air transport 21,043,350 18,131,449 -2,911,901
Sea transport (not vehicle on ferry) 17,860,451 12,346,843 -5,513,608
Roll on Roll off (RORO) 11,567,358 11,176,045 -391,313
Other 4,655,643 6,828,824 +2,173,181
Road transport 749,506 711,052 -38,454
Rail transport 5,888 7,963 +2,075

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
London Heathrow Airport 14,497,796
000 11,484,467
Manchester Airport 11,267,346
Felixstowe 10,611,155
Dover 8,688,913

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
London Heathrow Airport 8,197,255 6,300,541 -1,896,714
000 4,655,643 6,828,824 +2,173,181
Manchester Airport 6,068,227 5,199,119 -869,108
Felixstowe 6,363,202 4,247,953 -2,115,249
Dover 3,494,072 5,194,841 +1,700,769
Southampton 4,816,445 3,851,130 -965,315
Eurotunnel 3,916,051 3,384,951 -531,100
London Gateway Port 3,981,398 2,848,542 -1,132,856
London Stansted Airport 3,237,047 2,311,422 -925,625
East Midlands Airport 2,051,149 2,900,668 +849,519

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Wholesale trade, except of motor vehicles and motorcycles 200
Retail trade, except of motor vehicles and motorcycles 156
Office administrative, office support and other business support activities 53
Other manufacturing 48
Activities of head offices; management consultancy activities 36

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2025-11 101
2025-10 108
2025-09 79
2025-08 75
2025-07 94

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
54m+ 349
1m-15m 237
Other 76
0-1m 75
15m-54m 75

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
United States 68,435,242
Ireland 27,094,213
Netherlands 13,188,229
Australia 13,052,747
Somalia 7,233,590

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
United States 33,098,687 35,336,555 +2,237,868
Ireland 13,986,791 13,107,422 -879,369
Netherlands 7,041,796 6,146,433 -895,363
Australia 7,521,440 5,531,307 -1,990,133
Somalia 7,232,246 1,344 -7,230,902
Singapore 3,309,030 3,792,787 +483,757
China 4,180,380 2,507,819 -1,672,561
France 2,128,407 4,249,250 +2,120,843
Switzerland 5,415,159 688,796 -4,726,363
Germany 3,005,476 2,793,066 -212,410

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 9,484,880
Ireland 2,770,507
Nicaragua 451,049
China 139,452
Italy 26,659

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 4,522,067 4,962,813 +440,746
Ireland 1,387,872 1,382,635 -5,237
Nicaragua 240,815 210,234 -30,581
China 18,445 121,007 +102,562
Italy 13,552 13,107 -445
Germany 16,077 0 -16,077
XU 7,704 6,111 -1,593
Lithuania 0 146 +146
Turkey 116 0 -116
United States 64 0 -64

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Air transport 110,060,061
Roll on Roll off (RORO) 51,339,453
Sea transport (not vehicle on ferry) 40,575,969
Other 12,902,874
Road transport 96,033

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Air transport 50,754,900 59,305,161 +8,550,261
Roll on Roll off (RORO) 29,088,362 22,251,091 -6,837,271
Sea transport (not vehicle on ferry) 29,317,154 11,258,815 -18,058,339
Other 6,206,815 6,696,059 +489,244
Road transport 96,033 0 -96,033

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
London Heathrow Airport 84,818,515
Dover / Eurotunnel 26,746,376
London Gateway Port 16,514,006
000 12,902,874
Holyhead 12,515,106

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
London Heathrow Airport 34,383,294 50,435,221 +16,051,927
Dover / Eurotunnel 16,851,253 9,895,123 -6,956,130
London Gateway Port 11,546,117 4,967,889 -6,578,228
000 6,206,815 6,696,059 +489,244
Holyhead 6,467,491 6,047,615 -419,876
East Midlands Airport 7,843,277 4,198,059 -3,645,218
Liverpool Docks 7,912,306 3,182,071 -4,730,235
Immingham Docks 3,768,129 3,552,992 -215,137
Southampton 4,551,017 1,750,149 -2,800,868
London Stansted Airport 3,141,579 2,231,992 -909,587

Quick facts

HS code: 490110

Coverage: United Kingdom, most metrics for the last 24 months

Description: Printed items like books or brochures that come in single sheets, whether folded or not