Import/export HS code 190540: Rusks and toasted bread

Includes rusks, toasted bread, and similar crunchy baked goods

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
Italy 14,629,511
Netherlands 7,089,512
France 5,507,150
Romania 5,087,669
Belgium 3,925,057

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Italy 7,145,589 7,483,922 +338,333
Netherlands 3,408,580 3,680,932 +272,352
France 4,607,622 899,528 -3,708,094
Romania 2,834,042 2,253,627 -580,415
Belgium 1,919,716 2,005,341 +85,625
Spain 1,879,054 1,928,265 +49,211
India 1,398,099 1,409,765 +11,666
Sweden 1,261,331 1,441,634 +180,303
Bangladesh 1,361,030 1,236,493 -124,537
Greece 1,131,160 1,154,831 +23,671

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
Italy 22,166,137
Netherlands 7,120,430
Romania 5,467,650
Spain 4,419,072
India 2,812,956

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
Italy 12,614,651 9,551,486 -3,063,165
Netherlands 3,648,414 3,472,016 -176,398
Romania 3,087,459 2,380,191 -707,268
Spain 2,153,941 2,265,131 +111,190
India 1,391,436 1,421,520 +30,084
Sweden 1,261,331 1,441,028 +179,697
Bangladesh 1,380,561 1,239,415 -141,146
Bulgaria 997,694 1,449,919 +452,225
Greece 1,154,911 1,111,299 -43,612
Viet Nam 1,111,339 415,389 -695,950

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Outer London - East and North East 58
Outer London - West and North West 44
Inner London - East 35
Inner London - West 27
Bedfordshire and Hertfordshire 23

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Outer London - East and North East 47 40 -7
Outer London - West and North West 41 28 -13
Inner London - East 29 25 -4
Inner London - West 20 19 -1
Bedfordshire and Hertfordshire 18 20 +2
West Midlands 17 18 +1
Essex 15 13 -2
Greater Manchester 11 10 -1
Leicestershire, Rutland and Northamptonshire 11 9 -2
Outer London - South 13 12 -1

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 41,568,886
Sea transport (not vehicle on ferry) 20,849,915
Other 2,121,219
Road transport 957,547
Air transport 184,778

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 22,397,773 19,171,113 -3,226,660
Sea transport (not vehicle on ferry) 10,824,553 10,025,362 -799,191
Other 1,063,158 1,058,061 -5,097
Road transport 435,453 522,094 +86,641
Air transport 98,056 86,722 -11,334

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Dover 13,004,807
Immingham Docks 11,455,423
Eurotunnel 9,546,938
Felixstowe 5,322,081
London 4,980,969

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover 6,544,094 6,460,713 -83,381
Immingham Docks 4,643,582 6,811,841 +2,168,259
Eurotunnel 6,577,721 2,969,217 -3,608,504
Felixstowe 3,108,497 2,213,584 -894,913
London 2,490,578 2,490,391 -187
London Gateway Port 2,169,084 2,021,074 -148,010
Southampton 1,886,195 1,804,947 -81,248
Liverpool Docks 1,119,235 1,475,423 +356,188
Dover / Eurotunnel 1,192,357 1,032,461 -159,896
000 1,063,158 1,058,061 -5,097

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Wholesale trade, except of motor vehicles and motorcycles 276
Retail trade, except of motor vehicles and motorcycles 84
Food and beverage service activities 39
Manufacture of food products 38
Office administrative, office support and other business support activities 11

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2025-11 123
2025-10 126
2025-09 119
2025-08 99
2025-07 108

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 177
0-1m 120
15m-54m 44
54m+ 40
Other 17

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
Ireland 13,087,083
United States 3,338,041
France 2,185,587
Saudi Arabia 743,369
Netherlands 714,593

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Ireland 6,460,376 6,626,707 +166,331
United States 667,012 2,671,029 +2,004,017
France 1,236,145 949,442 -286,703
Saudi Arabia 514,618 228,751 -285,867
Netherlands 462,049 252,544 -209,505
Canada 276,649 372,320 +95,671
Norway 325,329 320,641 -4,688
Germany 332,218 256,888 -75,330
United Arab Emirates 307,844 220,987 -86,857
Sweden 271,139 242,982 -28,157

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 3,392,658
XU 784,346
Ireland 497,712
France 9,897
Finland 4,517

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 1,507,718 1,884,940 +377,222
XU 421,826 362,520 -59,306
Ireland 150,231 347,481 +197,250
France 4,366 5,531 +1,165
Finland 2,532 1,985 -547
Bulgaria 319 0 -319
Portugal 44 85 +41
Italy 45 0 -45
Netherlands 0 23 +23

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 13,900,572
Sea transport (not vehicle on ferry) 6,544,122
Other 4,689,646
Air transport 193,705

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 7,372,464 6,528,108 -844,356
Sea transport (not vehicle on ferry) 2,547,242 3,996,880 +1,449,638
Other 2,087,081 2,602,565 +515,484
Air transport 141,693 52,012 -89,681

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
000 4,689,646
Liverpool Docks 4,609,362
Dover / Eurotunnel 4,430,209
Holyhead 3,209,705
Heysham 2,258,270

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
000 2,087,081 2,602,565 +515,484
Liverpool Docks 2,433,123 2,176,239 -256,884
Dover / Eurotunnel 2,488,904 1,941,305 -547,599
Holyhead 1,359,790 1,849,915 +490,125
Heysham 1,249,109 1,009,161 -239,948
Felixstowe 263,879 1,576,036 +1,312,157
London Gateway Port 650,560 960,610 +310,050
Immingham Docks 660,381 631,956 -28,425
Southampton 438,654 153,305 -285,349
Dover 131,875 74,322 -57,553

Related HS codes

What this shows: Sibling or child HS codes in the same classification branch.

Quick facts

HS code: 190540

Coverage: United Kingdom, most metrics for the last 24 months

Description: Includes rusks, toasted bread, and similar crunchy baked goods