Zeus Juice Uk Ltd

Zeus Juice Uk Ltd, based in Kettering, UK, is a small, active company founded ten years ago in 2014. With forty employees and £2,757,424 in assets, it operates from a virtual address and is led by five directors, with Curtis Paul Richard John as the solo owner and founder. The company runs an e-commerce site specializing in premium e-liquids made in the UK, catering to the vaping community. It regularly imports essential oils and perfumes (47 months of activity), and exports them too (5 months), showcasing a dual import/export business model.

The website, Zeus Juice, offers a wide range of e-liquids, including freebase, nicotine salts, and shortfills, alongside hardware, nicotine pouches, and apparel. The site is well-organized, with clear categories and a focus on customer convenience, offering subscriptions and a loyalty program. It even has a “Zodiacs” section, linking flavors to astrological signs—a quirky touch. The site’s design and product range suggest a strong focus on branding and a desire to appeal to a discerning vaping audience.

Financially, Zeus Juice Uk Ltd presents a mixed picture. Accumulated depreciation on property, plant, and equipment has increased by 8.4%, and advances to directors have risen by 4.5%. However, cash bank on hand has dramatically decreased by 64%, dropping to £170,000—a significant drain. Creditors have also increased by 21%, reaching £520,000, while finished goods have fallen by 24%. Net assets have taken a big hit, decreasing by 21% to £2,500,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the drop in equity and cash reserves is concerning. With no auditor mentioned, the financial statements are unaudited.

Overall, Zeus Juice Uk Ltd appears to be a well-branded e-commerce business facing financial pressures. The company’s reliance on imports and exports, combined with the drop in cash reserves, suggests a need to carefully manage its finances and potentially explore new revenue streams.

Registered in England/Wales under the registration number 09057040, with a registered address at NN16 8NQ, England, Kettering, Northants, Timsons Business Centre, Bath Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.