Yardley Of London Limited

Yardley of London Limited, based in London, UK, is a small, active company established eighteen years ago in 2007. With twelve employees and a virtual address, the company operates as a solo-founded enterprise managed by one director and owner. Its assets total £10,446,690, and yearly revenue sits at £4,600,588, indicating a reasonably sized operation. The company runs an e-commerce site and regularly imports and exports essential oils and perfumes—fifty-six months of import activity and 301 months of export activity, the latest in February 2025.

The company’s website showcases a range of daily wear perfumes, grooming products, and gifting sets for both men and women, emphasizing English heritage and fragrance. It’s clear the company is focused on direct-to-consumer sales through its online store, offering promotions and a loyalty program to attract customers.

Financially, Yardley of London Limited presents a mixed picture. While revenue remained relatively stable, net assets have taken a significant hit, dropping 130% to a negative £4.2 million. This decline is largely due to a 74% increase in administrative expenses, reaching £3.1 million. Cash reserves have also shrunk, falling 1.7% to £7.1 million. Trade debtors have decreased by 35%, suggesting improved collection efforts, but trade creditors have increased by 46%, to £270,000. The company’s small size—meeting two of three criteria for being classified as small—allows for flexibility, but the sharp decline in equity raises concerns. The accounts are unaudited, and no auditor is mentioned.

Overall, Yardley of London Limited appears to be navigating a challenging financial period, despite maintaining a strong brand presence and active e-commerce operations. The company’s future will likely depend on its ability to control costs and maintain customer demand for its products.

Registered in England/Wales under the registration number 06212034, with a registered address at EC2A 2AP, United Kingdom, London, 6th Floor 9 Appold Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.