Wyze Planner Ltd

Wyze Planner Ltd is a small, holding company based in London, UK, with an active status. Founded six years ago in November 2018, the company holds £32,271 in assets and operates from a virtual address, registered at 128 City Road. It’s managed by one director and has three owners, though the list of owners may not be exhaustive.

The company’s website, Wyze Planner, focuses on goal setting and productivity tools. It sells physical planners marketed as “The Ultimate Goal Planner Set,” alongside digital resources and motivational content. The site’s design and messaging target individuals and businesses seeking to improve their goal achievement and habit formation. It’s clearly an e-commerce business, selling directly to consumers through its website.

Financially, Wyze Planner Ltd presents a mixed picture. While current assets increased significantly to £32,000, a jump of 610%, net assets still sit at a negative £19,000, a decline of 29% from the previous year. Cash bank on hand has vanished completely, dropping 100% from £2,100. Trade debtors are also zero, a complete reversal from the previous year. Creditors have increased by 66% to £51,000, suggesting the company is relying more on credit to manage its operations. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. As a small company, it's exempt from an audit, so the financials are unaudited.

Overall, Wyze Planner Ltd appears to be navigating a challenging financial landscape. While its e-commerce business seems active and well-designed, the negative equity and depleted cash reserves suggest it’s burning through money. The increase in creditors also points to a reliance on borrowing. Whether the company can sustain its growth and profitability remains to be seen, but its focus on productivity tools and direct-to-consumer sales offers a potential path to long-term success.

Registered in England/Wales under the registration number 11685407, with a registered address at EC1V 2NX, United Kingdom, London, 128 City Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.