Wow Facial Ltd

Wow Facial Ltd is a small, active company based in London, UK, founded six years ago in 2019. It employs six people and holds £230,666 in assets, operating from a real address on Curzon Road. With two directors and one owner, the company is primarily involved in the wholesale of perfume and cosmetics industries. It’s also an irregular importer, with its top import category being Glass and Glassware, totaling 2 months of imports, the last operation being in January 2023.

The company's website, wowfacial.co.uk, highlights a unique skin treatment called the "WOW Facial," a six-stage transformational facial designed to hyperpersonalize skincare. It’s positioned as a premium service, with a focus on advanced technologies and high-quality ingredients. The website also features a blog with skincare news and tips, and actively promotes its WOW fusion device, designed to create tailored nutrient cocktails for the skin. The company started in 2016 with the idea to develop the ultimate facial, and has since been recognised industry wide for exceptional results.

Financially, Wow Facial Ltd presents a mixed picture. While current assets increased by 21% to £230,000, net assets plummeted 73% to just £42,000. Bank borrowings decreased by 80% to £6,700, and cash reserves increased by 10000% to £5,200. Creditors decreased by 76% to £8,100, and trade debtors increased by 130% to £140,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop raises questions. The company has no auditor mentioned, relying on unaudited statements.

It seems Wow Facial Ltd is navigating some financial pressures, despite its strong brand positioning and focus on premium skincare. The surge in trade debtors suggests potential challenges with customer payments, while the decrease in equity could indicate reinvestment in the business or increased expenses.

Registered in England/Wales under the registration number 11833871, with a registered address at W5 1NF, England, London, 70 Curzon Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.