Wonderful Brands Limited

Wonderful Brands Ltd, based in Waterlooville, UK, is a small holding company with an active status. Founded seven years ago in 2017, it employs 25 people and holds £821,801 in assets. The company operates from a virtual address, a detail that’s a bit odd considering 307 other companies are registered at the same location. It’s led by four directors and has one owner, and runs an e-commerce site. They regularly import essential oils and perfumes, with 61 months of import activity recorded, the last in March 2025.

The website, Wonderful Brands, focuses on distributing hair and beauty products, particularly for salons. It showcases brands like Eleven Australia, Biolonic, and Yellow Professional, offering a range of products from smoothing balms to colour care maintenance kits. The site also features educational content, events, and a professional signup area, suggesting a focus on building relationships with salon owners. They even have a section for "Wonderful Education," indicating a commitment to training and support.

Financially, Wonderful Brands Ltd presents a mixed picture. While current assets increased by 19% to £820,000, net assets decreased by 8.9% to -£140,000. Bank cash fell 10% to £49,000, and trade creditors surged 150% to £220,000. Creditors also increased by 37% to £560,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s likely exempt from a full audit, so the figures are unaudited. The increase in creditors and decrease in equity suggest the company might be burning through cash to fuel growth, although it’s hard to say for sure.

It seems like Wonderful Brands Ltd is trying to grow its business by offering a curated selection of products and supporting salon owners. Whether this strategy will be sustainable remains to be seen, but they're clearly focused on building a strong brand in a competitive market.

Registered in England/Wales under the registration number 10932679, with a registered address at PO7 7AN, England, Waterlooville, Hampshire, Wellesley House, 204 London Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.