Wise Apparel Limited

Wise Apparel Limited is a small, active company based in London, UK, founded two years ago in August 2022. It operates as a solo-founded e-commerce site with a single director and owner, Haq Ehtisham Ul. The company’s registered address is a virtual one, shared by 343 other businesses, which is a bit odd. It specializes in the retail sale of sports goods, fishing gear, camping goods, boats, and bicycles, primarily through online channels.

The company's website, WiSECRACKER Apparel, showcases a wide range of trucking-themed clothing and accessories, including hoodies, t-shirts, and workwear. It also offers a selection of "top picks" like charcoal fleece and cowboy hoodies, alongside a sale section. The site supports multiple currencies and offers various shipping options, from UK standard delivery to international shipping. It’s a pretty slick operation, with a focus on branding and a wide selection of products.

Financially, Wise Apparel Limited is showing some concerning trends. While cash reserves increased by a substantial 490% to £590, net assets decreased by 25% to -£2,100. This is a significant shift. Trade creditors have also fluctuated, with a decrease followed by an increase, ending at £2,700. The company's small size—meeting two of three criteria for a small company—helps it remain flexible, but the declining equity suggests it’s burning through cash. There's no auditor mentioned, which is common for small, exempt companies.

It's clear that Wise Apparel Limited is facing some financial headwinds, despite its active e-commerce presence. Whether it can turn things around will depend on its ability to manage its cash flow and maintain customer demand for its trucking-themed apparel.

Registered in England/Wales under the registration number 14312421, with a registered address at E16 2DQ, England, London, 12 Constance Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.