Window Fleur Ltd

Window Fleur Ltd, based in Teddington, UK, is a small, active company founded five years ago. With two employees and £49,677 in assets, it operates from a real address and is overseen by two directors and owners. The company is an irregular importer, with its top import category being Paper and Paperboard Products, totaling 1 months of imports. The last import operation was conducted on May 01, 2022. It primarily operates in the retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food in specialised stores.

The company's website, Window Fleur, focuses on providing stylish, mess-free window box subscription services. Customers can choose from two distinct plant styles per season – Fruit Punch (bold, tropical colours) and Lemon Drop (bright, uplifting mix) – and receive expertly curated Bloom Bag refills delivered four times a year. The website also sells window boxes in various styles, including Victorian, Basic, Metal, Redwood, and Modern, and offers a B2B service for bespoke needs. It's clear the business is focused on a recurring revenue model, targeting busy professionals and urban dwellers seeking easy-to-maintain, seasonal blooms.

Financially, Window Fleur Ltd presents a mixed picture. Current assets have decreased by 30%, falling to £50,000, while net assets have plummeted 98%, landing at a mere £340. Bank borrowings have decreased by 39%, reaching £6,300, and cash reserves have fallen 35%, settling at £44,000. Debtors have increased by 120%, suggesting a possible issue with customer payments, while creditors have decreased by 39%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop is concerning. There's no auditor mentioned, so the figures are unaudited.

Despite the financial pressures, Window Fleur Ltd seems to be building a brand around convenience and style. The focus on subscription services and curated plant selections suggests a deliberate strategy to cultivate customer loyalty and generate recurring revenue—but whether it can overcome the financial headwinds remains to be seen.

Registered in England/Wales under the registration number 12131803, with a registered address at TW11 9AS, England, Teddington, 39 Field Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.