Willow.m Ltd

Willow.m Ltd is a small, active company based in Cardiff, UK, founded just one year ago in May 2023. The company, run by solo founder and director Rachel Clare Crothers, employs just one person and holds a modest £1 in assets. It operates an e-commerce site selling organic beauty and skincare products, natural home fragrances, and skincare specifically for men. The registered address is real, with only one other company registered at the same location.

The website, Willow, showcases a range of natural and sustainable beauty products. It features award-winning skincare, luxury travel wash bags, and sleep candles, emphasizing British craftsmanship and ethical sourcing. The site also includes a blog with articles on embracing wrinkles and understanding dehydrated skin—a nice touch.

Financially, Willow.m Ltd is showing some challenges. While turnover reached £920, the company reported a loss of -£400. Cash bank on hand is a mere £1, and administrative expenses remain steady at £200. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the loss and low cash reserves are concerning. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements. Distribution costs are at £450, which is a lot considering the low revenue.

It seems like Willow.m Ltd is still finding its feet, and it’s a tough market to break into. Hopefully, the focus on quality products and a strong brand identity will help it turn things around.

Registered in Wales under the registration number 14889904, with a registered address at CF23 6UD, Wales, Cardiff, 70 Springwood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.