Willow Beauty Products Limited

Willow Beauty Products Ltd, based in Lymington, UK, is a small, active company founded 19 years ago. With just three employees and £258,494 in assets, it’s a solo-founded operation run by two directors and a single owner. The company operates an e-commerce site and regularly imports glass and glassware, with seven months of import activity recorded.

The website showcases a range of organic beauty and skincare products, natural home fragrances, and skincare specifically for men. It's clear the company is focused on a premium, natural aesthetic, with awards prominently displayed and a blog discussing topics like embracing wrinkles and the pitfalls of overconsumption in beauty. The site’s design, handled by KN Media Limited, suggests a modern, customer-focused approach.

Financially, Willow Beauty Products Ltd presents a mixed picture. While current assets remain stable at £260,000, net assets have declined by 15% to £150,000. Bank borrowings have increased significantly, rising by 180% to £140,000, and cash reserves have fallen by a considerable 99.99% to £43. This suggests the company is relying more on external financing. Trade debtors have increased dramatically, by 430%, indicating potential issues with customer payments or a shift towards offering more credit. Creditors have also risen, by 4.7%, and fixed assets have fallen by 28%, which could be due to depreciation or asset sales. The company is exempt from an audit, so the figures are unaudited.

Overall, Willow Beauty Products Ltd seems to be navigating a challenging period. While the e-commerce platform appears well-designed and the brand message is clear, the increased borrowing and declining cash reserves suggest a need for careful financial management. It’s possible the company is investing in growth, but the figures warrant close monitoring.

Registered in England/Wales under the registration number 05624859, with a registered address at SO41 8AA, Lymington, Hampshire, Pennington House, Ridgeway Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.