Willow Appliances Limited

Willow Appliances Limited, based in Lichfield, UK, is a small, active company founded five years ago. The business holds £1,176,684 in assets and operates from a real address in Fradley Park. It’s a solo-founded venture led by a single director and owner, Atkinson Robbie. With a Google rating of 2.0 based on just three reviews, there's room for improvement in customer perception. The company regularly imports electrical machinery and equipment, with 33 months of import activity recorded, the latest in February 2025.

The company’s website showcases a range of refrigeration, laundry, and cooking appliances, emphasizing a combination of "stunning design and impressive performance." It positions itself as a UK household electrical appliance company, catering to customers seeking to enhance their homes with “more style and more care.” The website also includes contact details, a privacy policy, and warranty registration information, suggesting a professional and customer-focused approach.

Financially, Willow Appliances Limited presents a mixed picture. While current assets increased by 52% to £1,200,000, net losses deepened significantly. Bank borrowings surged by 2,400%, reaching £29,000, and cash reserves fell 30% to £56,000. Trade debtors ballooned by 890%, suggesting delayed customer payments or expanded credit terms, and creditors rose 35% to £34,000. The lack of employees (zero reported) hints at a lean, possibly solo operation. On the upside, creditors decreased by 18%, suggesting better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, Willow Appliances Limited appears to be navigating a period of growth and expansion, but the financial data suggests it’s burning through cash. The company’s success will likely depend on its ability to manage its debts and improve customer satisfaction—and hopefully, those three Google reviews will turn into many more.

Registered in England/Wales under the registration number 12117113, with a registered address at WS13 8RZ, England, Lichfield, Staffordshire, Unit 7 Wellington Crescent, Fradley Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.