Will International Limited

Will International Ltd, based in Chertsey, UK, is a small, active company established 22 years ago. With 18 employees and £1,520,843 in assets, it’s a solo-founded operation managed by one director and owner. The company regularly imports and exports electrical machinery and equipment—291 months of imports and 20 months of exports recorded—a testament to its established trading relationships. It has a real registered address and operates within the wholesale and retail sectors, specializing in computers, peripherals, and software, alongside interactive leisure and entertainment software development.

The company's website, Will International, showcases a range of "smart products for smart people," focusing on power banks, drinkware, and USB products. It highlights UK stock availability, eco-friendly options, and wireless innovation. A key product, the "Titan" insulated tumbler, has gained viral popularity. The site emphasizes branding personalization, packaging options, and express delivery—a clear focus on e-commerce and customer service. It even offers webcams and laptop stands, catering to the work-from-home market.

Financially, Will International Ltd presents a mixed picture. Average employee numbers have fallen by a significant 44%, dropping to just 10, which is a worrying trend. Cash bank holdings have decreased by 8.6% to £70,000, and creditors have increased, particularly those due within a year, rising by 3.2% to £590,000. However, trade debtors have decreased by 3.9% to £900,000, and retained earnings have grown by 24% to £620,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in employee numbers and increased short-term liabilities are points to watch. The accounts are unaudited, likely due to the company’s small size, so the figures rely on director-reported data.

Overall, Will International Ltd appears to be navigating a period of transition. While its product range and online presence suggest a forward-thinking approach, the financial data indicates some challenges. The company's ability to maintain its import/export activity and adapt to changing market conditions will be crucial for its continued success.

Registered in England/Wales under the registration number 04566215, with a registered address at KT16 0DN, Chertsey, Surrey, Unit 7, Foxhills Farm Longcross, Road, Longcross.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.