Whitewater The Canoe Centre Limited

Whitewater The Canoe Centre Ltd from London UK: a small, active company founded eleven years ago, holds £174,692 in assets, and operates from a virtual address. It’s a solo-founder venture with two directors and one owner, boasting a stellar 5.0 Google rating from 147 reviews. The company regularly imports toys, games, and sports equipment, with the most recent import activity recorded in March 2025.

The company’s website, Whitewater the Canoe Centre, is a specialist retailer of canoes and kayaks, offering a wide range of products from top brands. It operates an online store and also has a riverside location in Shepperton, Surrey. The site offers everything from new arrivals and special offers to demo boats and product guides, catering to both experienced paddlers and those new to the sport. It even offers kayak hire and has a dedicated section for women's specific gear.

Financially, Whitewater The Canoe Centre Ltd presents a mixed picture. Current assets have declined by 27% to £170,000, while net assets have fallen significantly by 58% to £43,000. Bank borrowings have remained steady, but cash reserves have taken a hit, decreasing by 67% to £31,000. Trade debtors have increased substantially, by 300%, suggesting potentially delayed payments. The company meets the criteria for a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. With no auditor mentioned, the financial statements are unaudited.

The decrease in cash reserves and the increase in trade debtors are concerning, but the company’s strong online presence and riverside location suggest a loyal customer base. Whether it can navigate these financial challenges and continue to thrive as a specialist retailer remains to be seen.

Registered in England/Wales under the registration number 08969195, with a registered address at W3 6AY, London, Acorn House 33 Churchfield Road, Acton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.