Whites Beaconsfield Limited

  • Small
  • Active
  • 10 years
  • 5 employees
  • £388,458 (assets)
  • Real address
  • 4 directors
  • 2 owners
  • Regular importer
  • E-commerce

Field of Operation

Dental practice activities
86230 18749 companies

Social media

Summary

Whites Beaconsfield Limited is a small, active company based in Beaconsfield, UK, founded ten years ago in 2014. With £388,458 in assets and a real registered address, it employs five people and is led by four directors and two owners. The company operates an e-commerce site specializing in teeth whitening products, offering strips, toothpaste, kits, and electric toothbrushes. Its website showcases a range of products and emphasizes customer satisfaction, even offering a quiz to help customers select the right items. The company also imports electrical machinery and equipment, with a history of eight months of import activity.

The company’s website, Whites Beaconsfield, presents a modern, user-friendly experience, with a focus on direct-to-consumer sales. It features a loyalty program, referral bonuses, and a rewards system, aiming to build a strong customer base. The site also highlights the company’s commitment to quality and effectiveness, with claims of “up to 10 shades whiter” results. The company's website also provides a wide range of payment options and international shipping.

Financially, Whites Beaconsfield Limited shows some interesting trends. While current assets increased significantly by 580%, reaching £390,000, net assets decreased by 55% to -£450,000. Bank borrowings decreased by 94%, to £11,000, and cash reserves increased by 600%, to £22,000. Creditors decreased by 76%, to £34,000, suggesting better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the significant equity drop raises questions about its long-term viability. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The company’s average number of employees increased by 40%, to seven, which could indicate expansion or increased workload. The directors signing the financial statements are Mr Toby Brittan, Mr Oliver Brittan, Mr Tomas Jansons. Overall, Whites Beaconsfield Limited appears to be navigating a period of change, with both positive and concerning financial indicators.

Registered in England/Wales under the registration number 09313438, with a registered address at HP9 2PN, England, Beaconsfield, 11 Penn Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • 6 years
  • 25%+
  • 9 years
  • 5
  • 25%+

Managers

  • 4 months
  • 1
Coo
  • 3 years
  • 6
Director
Managing director
  • 9 years
  • 23
Property surveyor

Last reports

Download the last financial report
Download the last confirmation report
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Last news

  1. Confirmation statement made on 2025-06-05 with updates
  2. Resolutions
  3. Appointment of Mr James Richard Luke Pryor as a director on 2025-02-11
See all events

Importer profile by HS codes

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