Whiteberry Sales Ltd

Whiteberry Sales Ltd is a small, active company based in Bradford, UK, founded two years ago. With just one employee and £5,925 in assets, it’s a lean operation. The company, owned and directed by Shafiq Afifa Saliah and Rauf Khadija respectively, runs an e-commerce site selling mattresses and related products. The director list was changed two months ago, a good sign.

The website, Whiteberry, showcases a range of mattresses, pillows, and accessories, emphasizing antimicrobial silver-ion infused fabrics and offering free shipping. Customer reviews are overwhelmingly positive, praising the quality, comfort, and value for money. The site highlights three-zone technology for enhanced support and offers a blog with helpful sleep-related content. It's clear they're targeting a market seeking premium sleep solutions.

Financially, Whiteberry Sales Ltd presents a mixed picture. While current assets increased by 260% to £5,900, net assets decreased by 110% to -£6,100. Bank borrowings are down 100% to zero, and cash reserves increased 76% to £2,900. Creditors have increased significantly, up 650% to £34,000. Trade debtors are up 100% to £690. The company meets the criteria for a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The unaudited accounts, which are exempt from an audit, rely on director-reported data.

The significant decrease in equity suggests the company may be burning through cash despite increased sales. The surge in creditors indicates a need to manage supplier payments carefully. While the e-commerce site appears successful and well-received by customers, the financial data reveals a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 14526262, with a registered address at BD9 6FE, United Kingdom, Bradford, 9 Ronan Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.