White Sq Ltd

White Sq Ltd, based in Coventry, UK, is a small, active company founded 11 years ago. With two employees and £75,736 in assets, it’s a solo-founded operation managed by a single director and owner, Ismail Khurram. The company operates in the retail sale via mail order houses or via internet industries. The address is probably real as only two companes registered at the same address.

The company's website suggests a focus on trade accounts, requiring registration and password access. It’s not an open ecommerce site, but rather a platform for registered customers. The site currently says “Launching Soon” and encourages visitors to sign up for a trade account, indicating a possible shift in business model or a new online presence. It also includes a password submission form and contact details.

Financially, White Sq Ltd shows a mixed picture. Current assets decreased by 6.8% to £71,000, while net assets increased by 26% to £29,000. Bank borrowings decreased by 47% to £11,000, and cash reserves fell 5.1% to £14,000. Creditors also decreased by 8.6% to £38,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the decrease in cash reserves could be a concern. There’s no auditor mentioned, so the figures are unaudited.

While the company seems to be holding steady, the shift to a trade account-only website and the decrease in cash reserves suggest it's navigating a period of transition. The company’s financial data is a bit confusing, and it’s not clear if it’s burning through money or just managing cash flow carefully.

Registered in England/Wales under the registration number 08732473, with a registered address at CV6 5BE, England, Coventry, Unit 10 Broad Street Jetty.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.