White Rock Hotels Limited

White Rock Hotels Ltd, based in East Sussex, UK, is a small, active company established 28 years ago. With five employees and £50,733 in assets, it operates from a real address and is managed by two directors and a single owner. The company boasts a solid 4.0 Google rating from over 1000 reviews, and is an irregular importer, primarily dealing in furniture, lighting, and prefabricated buildings, with its last import operation occurring just one month ago.

The White Rock Hotel, the company's main asset, is a seaside hotel located in Hastings, offering stunning sea views, a café bar, and comfortable rooms. Its website highlights a prime location opposite Hastings Pier, modern facilities, and friendly service, catering to both business and leisure travelers. The hotel also offers meeting rooms and event spaces, alongside a popular café bar known for its seafront terraces, local real ales, and dog-friendly policy.

Financially, White Rock Hotels Ltd presents a mixed picture. Cash reserves have seen a remarkable surge, jumping 1200% to £25,000, a significant improvement. However, net assets have decreased by 2.6% to -£770,000, and creditors have remained relatively stable, at £870,000. Fixed assets have also declined by 24%, dropping to £78,000. Despite these challenges, the company’s small size—meeting two of three conditions for a small company—allows for flexibility. The unaudited financial statements, lacking an auditor's review, rely on director-reported data.

The substantial increase in cash reserves is a positive sign, suggesting improved liquidity. However, the continued negative equity and the decline in fixed assets warrant closer attention. The hotel's strong Google rating and its focus on customer service—including its dog-friendly policy—likely contribute to its ongoing appeal, but sustaining profitability in a competitive hospitality market will be key.

Registered in England/Wales under the registration number 03313273, with a registered address at TN34 1LE, East Sussex, 9 White Rock Road, Hastings.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.