White Lily Trading Limited

White Lily Trading Limited is a small, active company based in London, UK, founded two years ago. It operates as an e-commerce business with a real registered address and is led by one director and one owner. The company holds £7,994 in assets and focuses on wholesale textiles, retail via internet, and information technology consultancy.

The company’s website, The Guilded Lily Trading Co., showcases a range of handcrafted homewares and gifts. It operates as an online retailer, offering a "Bee Hive Collection" alongside clocks, cushions, throws, and other decorative items. The site is well-designed and features product categories, sale items, and customer contact information. It’s clear the company is focused on unique, artisan products, aiming to add a personal touch to customers’ homes.

Financially, White Lily Trading Limited is facing some challenges. Cash reserves have plummeted 100%, dropping to just £2, while bank borrowings have increased. Creditors are up slightly, and net assets have fallen dramatically into negative territory, showing a loss of £400. Trade debtors have shrunk significantly, and the company’s cash position is extremely tight. The lack of employees (zero reported) suggests a very lean operation, but the sharp decline in equity is concerning. Although the company is exempt from an audit as a small entity, the unaudited figures paint a picture of a business struggling to maintain its financial health. It's likely the company is burning through money faster than it's bringing it in, and it's important to monitor its cash flow closely.

Registered in England/Wales under the registration number 14506953, with a registered address at E14 6LH, England, London, 28 Bartlett Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.