Well & Truly Ltd

Well And Truly Ltd is a small, family-run business based in London, UK, with an active status. Founded ten years ago in 2015, the company employs five people and holds £505,608 in assets. It operates from a virtual address, which is a bit odd as fifty-seven other companies are registered there too. The business is run by two directors and two owners, and it’s a regular importer of cereal and milk-based food products—nineteen months of import activity have been recorded, with the latest in January 2025. It also exports prepared or preserved plant-based foods, though irregularly, with just one month of export activity recorded in November 2021.

The company’s website, WellTruly Healthier Snacks, showcases a range of plant-based chocolate and snack products. It’s a vibrant e-commerce site with a focus on ethical sourcing, vegan recipes, and sustainable packaging. The site highlights a variety of products, from fudge brownie chocolate to spicy nicies, and even boasts a section dedicated to the founders, Sara and Maria, who emphasize their passion for snacking. The website is well-designed and easy to navigate, with a clear focus on appealing to health-conscious consumers.

Financially, Well & Truly Ltd shows a mixed picture. Cash reserves increased significantly by 210%, reaching £58,000, which is a positive sign. However, net assets decreased by 1.3%, settling at -£910,000. Bank borrowings also decreased by 28%, to £25,000. Creditors decreased by 3.1%, to £280,000. The company’s small size—meeting two of three criteria for being a small company—helps it remain flexible. The lack of employees (only three reported) suggests a lean operation. With no auditor mentioned (likely exempt as a small company), the figures are unaudited.

The company’s increased cash reserves are encouraging, but the negative equity raises some concerns. It’s likely that the company is reinvesting profits back into the business to fuel growth, but the long-term sustainability of this strategy remains to be seen. The virtual address and small team suggest a cost-conscious approach, but the company's success will ultimately depend on its ability to attract and retain customers in a competitive market.

Registered in England/Wales under the registration number 09419985, with a registered address at SW19 2RR, England, London, 60 Windsor Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.