Wear Ari Ltd

Wear Ari Ltd is a small, active company based in Bury, UK, founded three years ago in 1999. It's a solo-founder operation with one employee and £31,127 in assets, operating from a real address at Fernhills Business Centre. The company is run by Ernst Philippa Jayne, who is both the director and owner. It runs an e-commerce site selling athleisure wear, specifically gym sports bras, leggings, zip-up jackets, and hoodies, targeting women seeking comfort and confidence. The website showcases a range of colours and styles, with a focus on matching sets and pre-order options.

The company’s website, Wear Ari, highlights a mission to create high-quality athleisure, known for its matching zip-up jacket and leggings sets. The brand emphasizes supporting women of all shapes and sizes, promoting confidence and body positivity. It’s clear they're focused on a specific niche within the activewear market, with a strong visual identity and a focus on customer engagement through social media.

Financially, Wear Ari Ltd presents a mixed picture. While current assets decreased slightly to £31,000, trade debtors increased by a significant 29%, which could indicate a growing customer base or potentially delayed payments. However, equity plummeted by 97%, leaving just £85. Bank borrowings also increased, and cash reserves fell by 95%, leaving just £200. Creditors also increased. It’s a small company, meeting two of three criteria for small business status. There's no auditor mentioned, so the figures are unaudited.

Overall, Wear Ari Ltd appears to be navigating early-stage challenges. The company's focus on a specific niche and its commitment to body positivity are strengths, but the sharp decline in equity and dwindling cash reserves suggest it's burning through money. It’s a startup with potential, but it needs to manage its finances carefully to sustain its growth.

Registered in England/Wales under the registration number 13476343, with a registered address at BL9 5BJ, England, Bury, Fernhills Business Centre, Todd Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.