We Are Shyne Ltd

We Are Shyne Ltd, based in London, UK, is a small, active company founded four years ago in 2020. It operates a virtual address and employs just one person, holding £43,316 in assets. The company is owned and directed by Mills Alvin, and runs an e-commerce site specializing in grooming products for men with textured hair. It regularly imports miscellaneous manufactured goods, with the last import operation recorded in December 2024.

The website, SHYNE, showcases a range of products including curl creams, durags, and headwear, catering specifically to men of colour. It emphasizes personal care and styling, featuring customer reviews and a blog with self-care tips. The site highlights a commitment to quality and community, with a focus on British craftsmanship and family ownership.

Financially, We Are Shyne Ltd’s numbers present a mixed picture. Accumulated depreciation increased by 140%, and advances to the director jumped 600%, while the company’s equity dropped by 98%. Cash bank on hand decreased slightly, and trade debtors increased significantly. Despite these challenges, the company’s small size (meeting two of three criteria for a small company) allows for agility. The lack of an auditor (likely exempt as a small company) means the figures are unaudited.

The company’s current assets are up 55%, but creditors have also increased, suggesting a need to manage debt. It’s possible that the increased debt is related to purchasing inventory for the holiday season, or perhaps the company is investing in marketing to grow its customer base. The company’s net assets are down, but it’s still in a viable position.

Registered in England/Wales under the registration number 12991587, with a registered address at WC2H 9JQ, England, London, 71-75 Shelton Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.