Water Gardening Direct Limited

Water Gardening Direct Limited, based in Peterborough, UK, is a small, active company celebrating 25 years in business. Founded in 1999, it employs six people and holds assets of £646,131. The company, with two directors and two owners, operates an e-commerce site and enjoys a stellar 5.0 Google rating based on 60 reviews. It’s a real address, with only one other company registered at the same location.

The company specializes in retail sales via mail order and internet, offering a wide range of pond supplies and accessories. Its website showcases a comprehensive selection of plants, fish, pumps, filters, and decorative items, catering to both novice and experienced pond enthusiasts. While the website is well-designed and easy to navigate, it lacks detailed product descriptions and customer reviews, which could be improved to enhance the shopping experience.

Financially, Water Gardening Direct Limited presents a mixed picture. Current assets remained relatively stable at £650,000, while net assets increased slightly to £250,000. However, cash reserves dipped by 4.3% to £210,000, and trade debtors surged by 63%, suggesting potential issues with customer payments. Creditors also decreased by 2.4%, indicating better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the increase in debtors warrants closer monitoring. The accounts are unaudited, as is common for small companies, and no auditor is mentioned.

Overall, Water Gardening Direct Limited seems to be a well-established, albeit small, business with a loyal customer base. While the financial figures aren’t spectacular, they don't indicate any immediate cause for concern. The company's continued success will likely depend on maintaining its strong online reputation and effectively managing its cash flow.

Registered in England/Wales under the registration number 03883760, with a registered address at PE6 8RL, England, Peterborough, Unit 2 Squirrels Lodge, Hards Lane, Frognall, Deeping St. James.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.