W.salamoon & Sons London Limited

W. Salamoon & Sons London Ltd, based in Belgravia, London, is a small, active company established ten years ago. With three directors and no reported owners, the business employs just three people and holds £1,221,269 in assets. It operates a well-regarded e-commerce site, boasting a perfect 5.0 Google rating from nine reviews, and regularly imports jewelry, precious stones, and metals—the latest shipment arriving in December 2024.

The company’s website showcases a heritage spanning over a century, positioning it as one of London’s oldest family-owned jewelry houses. It specializes in high-end restorations, self-play system integrations, and disaster recovery for damaged pianos, alongside its core retail of watches and jewelry. The website even features prominent appearances of its pieces on celebrities like Jennifer Lopez and Zara McDermott.

Financially, W. Salamoon & Sons London Ltd presents a mixed picture. Current assets have fallen by 16% to £1,200,000, while net assets have dropped by 18% to -£1,700,000. Bank overdrafts have decreased by 28% to £26,000, and cash reserves have plummeted 69% to just £100,000. Trade debtors have increased by a staggering 160% to £24,000, suggesting possible payment delays. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity is concerning. With no auditor mentioned—likely due to its status as a small company—the figures are unaudited.

Despite the financial pressures, W. Salamoon & Sons London Ltd appears to be maintaining a strong brand image and customer base. The company’s focus on heritage, craftsmanship, and celebrity endorsements suggests a strategy of premium positioning, but whether this can offset the financial challenges remains to be seen.

Registered in England/Wales under the registration number 09135053, with a registered address at SW1X 9HX, London, 30 Lowndes Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.