Vita Direct Limited

Vita Direct Ltd, based in Birtley, UK, is a small holding company with an active status, founded four years ago. The company employs ten people and holds £562,940 in assets, operating from a real address. With two directors and one owner, it maintains a respectable Google rating of 4.0 based on four reviews. Vita Direct is a regular importer of paper and paperboard products, having imported for 38 months, with the last import operation occurring in June 2023.

The company’s website, vitadirect.co.uk, showcases a wide range of cleaning supplies and hygiene products, catering to both commercial and industrial clients. It's clearly an e-commerce operation, with detailed product listings, a shopping cart, and a focus on online sales. The site emphasizes competitive pricing and a responsive customer service team. They even offer free delivery on orders over £100 (excluding VAT). The website also has a blog with helpful articles about cleaning and hygiene best practices.

Financially, Vita Direct Ltd’s report reveals some concerning trends. While cash bank on hand decreased by 26% to £130,000, bank borrowings have vanished completely, dropping 100% to zero. Current assets also decreased by 7%, falling to £560,000. However, trade debtors increased by 5.3%, reaching £250,000, which could indicate an increase in sales or delayed customer payments. Perhaps the company has been investing in inventory to meet demand. Accumulated amortisation impairment intangible assets increased by 14%, suggesting ongoing investment in software or other intangible assets. Despite these changes, the company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility. No auditor is mentioned, which is likely due to the company's exemption as a small entity.

In conclusion, Vita Direct Ltd appears to be navigating a period of transition. While some financial metrics show decline, the company's e-commerce focus and strong online presence suggest potential for growth. The lack of bank borrowings is a positive sign, but the decrease in cash reserves warrants monitoring.

Registered in England/Wales under the registration number 12776385, with a registered address at DH3 1DQ, United Kingdom, Birtley, Unit 1 Station Lane Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.