Velvette London Ltd

Velvette London Ltd is a small, active e-commerce company based in Harrow, UK, founded three years ago. The company, with two directors and a solo founder, Kim Jiyoung, holds just £699 in assets and operates from a real address. It’s a private limited company, meeting the criteria for a small business – turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The company specializes in retail sales via mail order and internet, offering oversized shirts and jackets.

The website, Shapes of London, showcases a range of stylish, oversized clothing, with a particular focus on shirts in various fabrics and checks. It’s a visually appealing site with a comprehensive product catalog, international shipping options, and a mailing list signup. The site also features a detailed currency converter, allowing customers to view prices in their local currency—a nice touch for international shoppers. The site has a good range of currencies and countries listed.

Financially, Velvette London Ltd has experienced some challenges. Current assets have decreased significantly, dropping 61% to just £700. Cash reserves have also plummeted 95%, leaving only £78. Debtor values have increased by 260%, which could indicate delayed payments or an expansion of credit terms. On a more positive note, creditors have decreased by 60%, suggesting better debt management. Equity has also decreased by 59%, and bank borrowings have dropped 71%. The company’s small size and solo founder status likely contribute to its agility, but the decline in equity raises concerns. There’s no mention of an auditor, which is typical for small, exempt companies.

Overall, Velvette London Ltd appears to be a small business navigating the typical ups and downs of a startup. While the e-commerce site looks well-designed and the product range is appealing, the financial data suggests a need for careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 13673672, with a registered address at HA3 7LJ, England, Harrow, 538 Kenton Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.