Velocity Sports Limited

Velocity Sports Ltd, based in Aylesford, UK, is a small, active company founded eleven years ago in 2013. Employing eighteen people and holding £1,942,099 in assets, it operates from a virtual address – a fact highlighted by fifty-four other companies registered at the same location. The company is led by three directors and owned by Buxton Edward William, whose ownership hasn’s changed in nine years. It boasts a stellar 5.0 Google rating from nine reviews, and regularly imports plastics and plastic products, with the last import operation taking place in July 2024.

The company’s website, Velocity Dancewear, is a vibrant online retailer specializing in gymnastics leotards and dance apparel. It offers a wide range of products, from competition-grade leotards to activewear and personalized designs, catering to both clubs and individual dancers. The site also features a “Kitbuilder” tool for clubs to create custom uniforms and even offers a bespoke design service. A key feature is its extensive currency converter, allowing international customers to easily view prices in their local currency. The site’s sheer volume of products, spanning multiple categories and countries, suggests a well-established and ambitious operation.

Financially, Velocity Sports Ltd’s recent performance shows a mixed picture. Current assets decreased by 17% to £1,900,000, while net assets also fell by 2.8% to £1,600,000. Bank borrowings have decreased significantly, dropping 99% to just £280, a positive sign. However, trade debtors have also plummeted by 46%, indicating potential issues with customer payments. Despite these challenges, creditors have also decreased by 24%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decrease in debtors warrants further investigation. With no auditor mentioned (likely exempt as a small company), the figures are unaudited.

In short, Velocity Sports Ltd is navigating a period of change. While its online presence and product range are impressive, the financial data reveals some pressures. The company’s ability to maintain its strong Google rating and customer base will be key to its continued success.

Registered in England/Wales under the registration number 08770073, with a registered address at ME20 7BG, Aylesford, Kent, The Corner House, 2 High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.